Championing clean air in Chicago

Clean air does not win itself. It takes a coordinated program: sharp creative, a clear ask, and pressure applied where it counts.

We worked with the Illinois Environmental Council and a coalition of partners to move the CABO buildings ordinance, pairing targeted digital with earned media and direct outreach to the right wards.

The plan

One message, every screen the decision-makers and their constituents actually use. We kept the ask simple and the pressure steady through the vote.

Policy fights are persuasion campaigns. Treat them like one and the math changes.