Launching and growing a career in music can be harder than it looks, especially if you don’t live in a major city with a healthy music and arts scene. Digital advertising offers recording artists an opportunity to gain exposure to potential music fans who may have never heard their sound otherwise.
What is Digital Marketing
Digital marketing is the use of digital channels like social media, search engines, email, mobile apps, and websites to promote a product – in this case, your music. This includes a variety of tactics such as search engine optimization (SEO), paid advertising, social media marketing, email marketing, streaming TV ads, music streaming ads, etc. With the majority of music fans using digital channels to learn about and listen to new music, it is imperative that you have a presence on the platforms where fans are listening.
How Digital Marketing Can Boost Your Music Career
Earn Mass Exposure
A solid digital marketing strategy can help you earn exposure to people outside of your immediate network who might like your music. If your content is engaging, tactics like Instagram reels and TikTok can be high-performing assets for recording artists looking to get exposure for their brand. In addition, paid advertising on social media channels can boost your music content to millions of people in very short order.
Target Potential Fans
Paid digital marketing plans offer an opportunity to directly target people who may like your music. Whether it’s by age group, location, interests, or online behavior, there are several ways you can target music listeners who may like your sound and grow your online presence and fanbase.
Gain Insights into the Content Your Fans Like the Most
Most digital marketing channels provide analytics to musicians that help you identify your target audience. You can learn things like the location, age group, interests, and likes of potential fans by studying and understanding analytics on your various digital channels
Boost Numbers
When you leverage great organic content and targeted paid advertising campaigns, you are destined to gain more exposure for your music, attract more fans and followers, and boost your numbers. This is critical in a world where competition is high for performance slots and digital analytics, follower counts, online engagement rate and stream numbers are key to impressing labels, promoters, and management teams.
How we can help
Heartland Next works closely with recording artists across the country to create targeted paid advertising campaigns, music marketing content, and press kits to help artists gain more fans, streams, and followers. Email contact@heartlandnext.com to learn more about how we can promote your music.