Digital advertising has become a critical tool for political campaigns to get their message out to voters. However, the setup and verification process can be confusing for staffers and candidates who aren’t familiar with the platform. Here is a checklist of required steps to get your campaign verified to run ads on Facebook: In order …
Political Ads On Facebook (and Instagram) – A Beginner’s Checklist Read More »
Here’s something that many schools of political science don’t teach: in addition to traditional lobbying, you’ve got to have a strong digital strategy. While elected officials are receiving information from you, they are also taking in messages from many sources online just like the rest of us. And if you’re advocating for policies that go …
Why You Need a Digital Strategy to Change Public Policy Read More »
You know you have to knock on doors to get out the vote. But are you taking full advantage of the opportunity to meet voters on the device that sits right in their pocket? In too many campaigns, the team that knocks on doors and the consultants who create online ads never sit in the …
